Consumer Packaged Goods
Purchase-interest scores 2–3× above company action standards
In-home observation revealed the rituals behind product use that focus groups never surfaced, guiding packaging, pricing, and shelf placement.
Some Past Work
Our projects have included subject areas and locales that have left us with a broad, sweeping collection of stories and “days in the life” of ordinary people around the world.
Selected Outcomes
Health Care Innovation
New product concepts grounded in real patient routines
Clinical and in-home ethnography uncovered work-arounds and emotional barriers that shaped a successful go-to-market strategy.
Technology & Retail
Segmentation brought to life with vivid customer narratives
Field visits across homes and stores turned quantitative segments into actionable personas the product team could rally around.
Our Clients
Here is a sample of our diverse client set. We have lots of other clients that we aren't allowed to talk about!
Food & Beverage
Consumer Durables
Health Care
Leisure
Technology
Collaborations
Other Clients
