Contextual mapping

“Contextual mapping” is a process where we try to understand the environment in which the behavior under study takes place. We collect relevant artifacts and map out the spaces where relevant action happens. This could involve drawing maps of a retail space, picking up pamphlets, noticing billboards or logging television and radio messaging related to the topic at hand. The important thing here is to take in and understand the public messages that our participants are receiving around the topic at hand.

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