“Even though the studies are now two years old, certain insights have become part of our ‘consumer truths’ and have been infused into how we think about and talk about why and how people view content.”
-Executive Director at a media company
We also provide on-going consultancy to ensure that our clients utilize the ethnographic data to its fullest potential. Regardless of the project goal—marketing strategies, new product development, creating new strategic platforms—we like to make sure that our clients get the most out of our work. We identify opportunities based on our findings and do our best to help our client integrate our ethnographic findings into strategic planning. We want to see our clients succeed!