How do I get into ethnography?
Adding it to our MR capabilities?
Q: David wonders, “Is ethnography a science our marketing staff should have? If it is, what form should the knowledge take? Basic level understanding with an ethnographic researcher on staff (or perhaps a relationship with a consulting ethnographer)? Any direction … Continue reading
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Where do I begin?
Q: SueAnne asks, “What advice can you give me, a recent graduate with a BA in anthropolgy, in using my skills and experience as tools to further my education and knowledge in the field today. I’ve done fieldwork with Mexican … Continue reading
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Pros and cons of the work.
Q: Jay asks, “I was just thinking about my future and what I want to be when I’m older. I want to know more about ethnography. What are the highlights of it, and the low-lights? Is there a lot of … Continue reading
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What classes should I take?
Q: Holly asks, “Hello. I have work experience in marketing research as well as training and development. I am considering going back to school to study anthropology with the ultimate goal to apply research methods in a corporation or an … Continue reading
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