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Focus on ethnography. We're not just getting on the ethnography bandwagon, we're driving it. Other companies have ethnography as one of a dozen other services they offer. Ethnography is all we do and that's all we've ever done, and that's commitment, not laziness. Qualifications. We are academically trained ethnographers. We are not just interviewers or ex-focus group moderators—we went to school for this. All of our field leads have at least a Master’s degree in a social science that relies on ethnographic methods. The benefit is a deeper understanding of best ethnographic practices as well as an ability to frame our findings thoroughly in the cultural context, cooked in a knowledge of the centuries old tradition of social and cultural theory. |
We do our own work. We don’t farm it out to ethnographers we’re not familiar with. We’re a small team that handles a small number of projects. If projects come along that stretch our resources too far, instead of staffing them with unknowns, we simply turn them down.
Finely tuned process. Over the years, we have systematized our process of sample selection, data collection and analysis. This systematic approach ensures that we deliver actionable data for our clients in an agreeable timeframe. We think we provide results as quickly as real ethnographers possibly could.
If not us. If you're thinking about hiring an ethnographic research provider, do look for some of these traits, even if our company might, for whatever reason, not be a good fit. We hope that you'll at least try us on for size.