Ethnography is great for understanding the context of health and illness, and our past projects have been a testament to that. We have worked with a diverse group of pharmaceutical, consumer product, and food and beverage companies in health and illness. They have had different research arenas with different end goals, but they all needed to understand where their products and services fit within the complex relationship beween culture and health, people and their bodies.
Our experience with health and illness allows us to approach these issues with a strong theoretical grounding and with an ability to jump the steep hurdles often involved. We often deal with sensitive topics, in sensitive settings, and we know how to do the work effectively and ethically.
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