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Our projects have included subject areas and locales that have left us with a broad, sweeping collection of stories and "days in the life" of ordinary people around the world doing common, and sometimes wholly uncommon, things. We’ve done research in homes, at veterinarians, in cars, in offices, even in critter-infested crawlspaces and operating rooms. Each project provides new and different thrills and challenges, and we’re always eagerly awaiting whatever might be down the road. Here is a sample of our diverse client set: • Cargill We have also been involved in countless not-for-profit, personal, and academic research endeavors. Our researchers have been studying society and culture for most of their adult lives. You can see an example of our work, a brief project we did on bookstores by clicking here. |


"Our team was amazed how in a short period of time Ethnographic Research
uncovered profound and actionable consumer insights. For months before this
study, we had been "on the road and behind the glass" in traditional
research with scores of consumers, yet still felt in a rut. The ethnography
work provided a quantum leap in addressing our consumer conundrum. We believe
this knowledge gives us a real competitive advantage in a challenging marketplace."
-Senior Product Manager of a major pharmaceutical company.